Denim is in high demand. Denim is a versatile fabric that can be made into many different garments. Fashion designers can use the fabric in a variety of colors, textures, and washes, despite its uniqueness. Don’t be afraid to ask for help when building your denim collection. Continue reading for advice on trends forecasting and denim-specific fabric considerations.
Research Product Trends for Your Customers
Trends change often, so denim products are always in fashion. Your trend forecast should be based on past and current denim trends. Get a solid understanding of the evolution of product styles and get inspiration for your designs.
Begin your research on design forecasts by narrowing down your market segment. Then, decide which products you will be carrying. Next, research which denim styles and fabrics are most in-demand in your market. These can be very different for different ages and genders. You will need to decide which colors, textures, zippers, and embellishments you’ll use for your line and how thick your denim fabric should be.
Learn the Cost of Denim Production
Fabric producers begin by taking cotton fibers from cotton plants, and then brush them into thin strings. Then they spin the yarn into a thick fabric. The yarn is then dyed and treated before being woven into denim fabric.
This type of fabric is expensive to make. True Religion jeans, for instance, cost around charge higher for high-quality denim than apparel made in other fabrics. Consumers want high-quality products.
Consider producing your line in countries that produce high-quality, durable apparel.
Plan Your Product Specs and Tech Pack
Think about the types of clothing you’ll produce in denim. When you start, we recommend that you focus on one or two types. This will allow you to focus on designing unique designs that are tailored and conform to quality manufacturing.
These are some questions you should ask when creating your denim product specifications:
- What degree of stretch and durability do your clothes need?
- How thick or heavy should denim feel?
- What colors, textures, and washes will suit your line’s look best?
These are the most fashionable denim types and how fashion designers use them in their apparel tech packs and final products.
- Raw: For the authentic denim look, the raw denim fabric is your best option. This denim fabric has not been washed or treated, giving it its authentic blue denim look. This type of denim can be found in jeans and jackets.
- Selvage: This denim type is one of the most durable and hardy. This type of denim is popular for jeans, as well as jackets. It has clean edges and fringe.
- Stretch: If you are looking for a form-fitting, flexible type of jeans then stretch denim is your best choice. Stretch denim is made with a spandex fiber over top of normal Lycra. It’s much more stretchy than the raw, which is nearly 30-60%. This is most often used to make skinny jeans.
- Poly: Although not authentic denim, poly denim fabric is made with a mix of cotton, polyester, and nylon. This fabric is extremely soft and comfortable. This type is most often used to make jeans, shoes, and jackets.
- Acid Wash: This type is washed with acid, which slowly eats away the dark blue dye. It gives it a stippled look. This type is most often seen in jeans or jackets.
- Crushed: For a casual look, you might consider using crushed denim fabric to make your clothing. It has a velvet-like weave and is extremely soft, stretchy, and durable. It’s most often used to make jackets and jeans.
- Sanforized: sanforized denim is a soft type of denim fabric that’s popular for jeans. It is soft and stretchy, but it doesn’t have the durability of other denim fabrics.
Your tech pack will allow you to describe your fabric choices and product features for the manufacturer. For assistance in selecting denim fabrics, contact your manufacturer like private label clothing manufacturers Canada.
Introduce Your Denim Line to Customers
Once you have designed and manufactured your denim products, it’s time to take them to market. As an emerging designer, landing your product in stores can seem daunting. However, with effective marketing and networking, you can reach many customers through direct-to-consumer sales.
Be open to new opportunities and consistent in selling your products. Reaching out to social media influencers and advertising via social media are the best ways to get more exposure when you’re just starting. To make your products stand out from the rest, you can add style features to your denim products as you create more products. You can have unique zippers and pockets, or even jackets without pockets. You can create your brand unique, but you should be open to adapting to the changing fashion trends in your market.
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